Privacy Policy

Collection of Personal Data
Contact information such as your first/last name, address, phone number, email address, passport details if necessary, etc. Information about purchases, including purchased products, payment amounts, card type, payment methods (for additional information, please visit the “Frequently Asked Questions” section), delivery address, etc. Information about preferences, such as products and/or brands you are most interested in or frequently browse/purchase. Your account details (personal page) on the website, which may include contact information, purchase and preference details, as well as your personal page password, shopping cart contents, wish list, viewed products, gift card details, and other account-related information. Demographic data, which may include your age, date of birth, gender, postal code, etc. Video recordings and images taken when visiting our stores or uploaded to the website for linking to your personal account. Recorded phone calls, including any information you provide when calling us. Information about the location of the device you use to access the website. Information about the operating system and browser, including details about online activities performed on your mobile phone, tablet, computer, or other device (hereafter referred to as “automatically collected data”). Automatically collected data may include IP addresses, cookies, device and browser settings, information about your internet service provider, and data regarding when and how you access and use the website, such as visit dates, entry and exit times, search queries, visited pages, and purchased products.

Use of Personal Data
Our primary goal in collecting data is to provide you with safe, convenient, efficient, and personalized services. The purposes of using personal data include: Providing services to you, managing your payments and orders, ensuring the proper functioning of your personal account, and offering you products that we believe will interest you. Contacting you in the following cases: when placing an order, calling us, submitting a request/inquiry, or leaving a comment on our page. Personalizing your website experience by highlighting your preferred and frequently viewed products, customizing the services offered to you, and monitoring your activities on the website. Analytical processes, such as understanding how you use the website, how you make purchases, what devices you use to access the website, and improving the efficiency of these processes when necessary. Ensuring security and legal compliance by protecting our customers, you, or third parties from unlawful actions, safeguarding our rights, and ensuring the security of our property, customers, and employees. Third parties cannot provide customers with personalized discounts. Data processing begins at the moment customers provide their data and is deleted five years after processing. Passport data provided for internal control is stored for three months. Biometric or special category personal data is processed for three months and then deleted.

Confidentiality of Personal Data
Your personal information is shared with third parties only in the following cases: To process and deliver orders. We share your personal data—name, address, phone number—only with those responsible for delivering your order. To process payments. We share your payment method details—debit/credit card numbers—with the bank or financial institution we work with. To allow you to log into your personal account and share information online. You can log into your account and share information via Facebook, Google, or Instagram. When using this feature, you provide certain information to the platform where you share the data. When required by law. We may share your personal data or parts of it with law enforcement authorities in accordance with the Republic of Armenia’s “Personal Data Confidentiality” law. Personal data or its components may be provided to third parties at your request or with your permission.

Security
We do our best to ensure and strengthen the security of your personal data provided on the website. Unfortunately, transmitting personal data over the internet is not entirely secure. We will do our best to protect your personal data, but we cannot guarantee absolute security. To enhance the protection of your personal data, please follow these steps: Visit your personal account frequently and inform us of any unusual activity. Install up-to-date antivirus software on your computer or the device you use to access the website. Use strong passwords (at least 7 characters long). Do not use the same password for multiple websites. Do not share your password with others. Set a password on the computer or device you use to access the website. Log out of the website after completing your activities, especially if using a public device.

Your Rights under the GDPR (General Data Protection Regulation)
The company is committed to complying with all provisions related to the confidentiality of personal data. According to the general data protection provisions, customers residing in the EU (European Union) have the following rights: Access, edit, and delete personal data. To make changes, you can contact us or manage them yourself by logging into your Personal Cabinet. Request the deletion of personal data. You have the right to delete any incorrect or incomplete data collected in your Personal Cabinet. Object to the use of personal data. This right applies in specific cases where you may object to our collection of your personal data, particularly in direct or indirect marketing campaigns. Withdraw consent for personal data processing. Please note that withdrawing consent may result in the loss of access to certain services we provide.

Policy Changes
We reserve the right to make changes to this page and the above provisions as permitted by law. We will notify you by posting the updated policy on the website.